Pick a catalog, any catalog. Or at least the right one!

When deciding to put a business gift catalog together, a wise decision would be to choose what kind of catalog to put together, to feature your promotional catalog products. Knowing the type of catalog you'd like to produce helps your company market to the appropriate audience and captures the right customers. The most common business gift catalog known to people is a retail catalog which focuses on business to customer marketing. Retail catalogs help sell varieties of products while showcasing the business they’re coming from. They are focused more on enticing images that encourage a targeted group of consumers to partake in products and service. Retail catalogs are typically a little more flashy and attractive and have one outlining goal which is to persuade its viewers to choose your products at that very moment.

The second type of business gift catalog is a supply catalog. Supply catalogs focus more on business to business marketing to make products for whole sale. Other business similar to your own, purchase these items from you and resell them to customers. Supply catalogs have a slightly different lay out to them and aren’t as flashy as retail catalogs. They include more information regarding the shipping and handling of the products such as how it shipped, where it’s shipped from, warehouse location(s) and other ways to order.

This business gift catalog also differs from retail catalogs because of the design. The design is simpler because less artwork is needed to attract the customer. Often times your targeted audience isn’t wooed by the clever color schemes or designs, they are just looking for prices, product, information and/or quantities of products. With supply catalogs, less is more. A catalog that has a clean, crisp, less flashy design makes it quick and easy for the client to decide on the products they want.

J.M. Field Marketing is backed by over twenty years of experience and can help you design the right business gift catalogs to fit your specific needs. Search the J.M. Field promotional catalog online or call a J.M. Field Marketing account manager for personalized assistance!

Benefits of Advertising Collateral:

• Implement catalog circulation plans that maximize income
• Produce persuasive catalogs that pull in hundreds of orders
• Amateur efforts will leave your catalog behind
• Produce multichannel profit
• Catalog productivity analysis planning and development
• Expand your merchandise offerings to include new products and services your prospects and customers can't resist
• Revitalize your business without the financial pressure that comes with adding staff